Serino Delivers Pure Construction Data

Trade body and respected market intelligence provider Builders’ Conference has unveiled its revolutionary new construction data collection and analysis platform Serino.

Builders’ Conference has announced the introduction of a new, next-generation analysis data platform that is set to provide the construction sector with unparalleled levels of industry insight. Named Serino after an Italian town famed for the purity of its water, the new platform delivers pure project and contract award data together with a robust and easy-to-navigate reporting system that offers information on more than £57 billion in construction activity at the fingertips of the user.

Serino builds upon the success and innovation of the Builders’ Conference BC Live league table system and is a culmination of more than a year of custom development that included extensive input from the construction sector itself. “We didn’t want to produce a system of our own design and then force it upon the sector,” says Builders’ Conference CEO Neil Edwards. “From the very outset, we were determined to develop a platform FOR the construction industry BY the construction industry .”

The result is the most advanced data collection, analysis and reporting system in the entire construction industry. Serino already contains details of more than 23,000 individual construction projects at pre-tender and post tender stages; each of them thoroughly analysed and confirmed by a team of highly trained and experienced researchers at Builders’ Conference.  And that figure is continually updated in real-time, with each new project and contract award supplementing and enhancing the existing data to provide what Neil Edwards describes as “the Search Engine for the construction industry”.

Members can analyse and review a wealth of construction data that can be filtered and collated like never before to produce robust custom reports. “With just a few clicks, a user can produce broad focused and bespoke industry reports’ ” Edwards continues. “In the broadest sense, a user can look at general construction activity, the contract awards won by a specific company, or look at individual industry sectors to identify trends and possible areas for diversification and growth.  They can also drill down into that data and can analyse specific sectors, and even sort by postcode.   If anyone wants to know the level of housebuilding activity in a given postcode area during the past day, week month or year, Serino can tell them.”

Advantages of the new system include:

Contract and Project leads direct to inbox – reports emailed once a week to keep members fingers on the pulse of construction activities across the UK. 

Simple search facility – ability to set up bespoke searches – targeting work in at specific values and within specific sectors and locations. 

Express interest at the press of a button – able to identify new clients and track who’s won work. 

Easy navigation – simple new dashboard navigates straight to where user wants to be. ‘watched projects’ and ‘recently viewed’ items shortcut.

Real-time updates – projects will be entered and updated in real time meaning members are amongst the first to get key information.  

Accurate identification of project location – the in-built maps feature will enable a quick look at the locations of projects. 

Quick sharing of dates, information and tasks - built-in calendar will make sharing information from the platform easy. 

Increasing business profiles - the platform can display company logos, acting as a flag and giving immediate visibility to clients. Members logos can also appear on the log-in page. 

Check out a company’s bidding activities at the touch of a button – members can find email addresses of the contacts involved in specific projects and view any company’s project history. 

Branded reports – Serino allows for the running of sector analysis reports on construction projects and share them quickly and easily with colleagues.

Although the platform is newly-launched, it is already finding favour with long-established Builders’ Conference partners.   

“We worked alongside The Builders Conference during the development of Serino.   They have taken our requests on board and have created a user-friendly interface with fast and easy access to a whole range of data which we can manipulate for our needs,” says D-Drill managing director Julie White. “At D-Drill we got our fair share of fantastic leads from the original platform.   But Serino is another level.   The data we have access to not only allows us to contact the company that has been awarded the project, but an individual within the organisation. This allows D-Drill’s many branch offices across the UK to provide a much more personal service to prospective customers and in turn, win more business.” 

Neil Edwards believes that Serino will be an invaluable tool for a multitude of disciplines across the construction sector, including main and sub-contractors, suppliers and consultants. “Those involved in business development can use Serino to identify market trends and to deliver important and qualified sales leads within their geographic region or their preferred sector. The Serino platform incorporates pre-qualification questionnaires from Builder’s Profile assuring estimators that sub-contractors and suppliers are already pre-qualified with their insurance details, financial information and health and safety records,” Edwards concludes. “Divisional heads using Serino obtain immediate insight into how their business is performing in relation to their competitors in specific fields of activity. Sub-contractors can not only identify which main contractor has secured the project but now have knowledge of the key personnel within that company they need to engage with to promote their products and services. Our new data platform Serino delivers instant sales leads and we are delighted to be launching it at Expo 2018.”


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